29 September 2011
Missler Software and 3 of its leading German speaking VARs (Value Added Resellers) recently participated at EMO, the leading international trade fair for the machine tool industry, which took place in Hannover, Germany from 19-24 September. Staged under the motto of "Machine Tools & More", the six-day event in Hannover featured the latest machinery, solutions and services for every conceivable aspect of metalworking - a veritable tour de force by some 2,037 exhibitors from 41 different countries.
The 2011 event has been recognized as a success by both exhibitors, organizers and visitors. For Missler Software and its resellers this has certainly been the case. The 75m² booth was bustling for the 6 days which is a reflection of the current success of TopSolid in Germany and the neighboring German speaking countries (otherwise known as the DACH market). In 2010 the DACH market turnover increased by 25% becoming the 1st market for TopSolid outside of France. In fact turnover in the DACH market has increased fivefold over the past 10 years.
The EMO trade fair also give Missler Software to opportunity to host a press conference for the German speaking press. The presence of all the relevant industrial journalists at the TopSolid press conference contributed to the success of the event. Sales figures, customer references, local VAR information as well as specific strategic company information was revealed to the local press. Missler Software was also very proud to invite a spokesperson from WFL, the well-known Austrian machine-tool manufacture, to speak about the successful partnership between the 2 companies. WFL and Missler Software have been working together for many peoples to provide a reliable CAD/CAM solution with high-performance post-processors which have been tested and validated by WFL.
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